WHY SHOULD YOU GET YOUR MATERIAL MASTERED FOR ITUNES?
In 2011, all digital music sales had surpassed physical sales for the first time ever. Since Itunes controls 66% of the digital market, this means that most people are consuming your music from Itunes and Apple Music.
When your music is submitted to Itunes it is converted to their AAC format. This process allows Apple to reduce the amount of data while maintaining high sound quality. However, these files are not as high quality as a CD.
In February 2012, Apple released a statement concerning the Mastering for Itunes process along with software to make the mastering process less time-consuming. Before this development, all masters had to be manually converted into Apple's AAC format. The 2 files would then be compared and the original master would be adjusted to compensate for the quality loss. This process was repeated until the converted AAC file sounded as close as possible to the original master file.
Having your material Mastered for Itunes is an investment in your art and your brand. The better your final product sounds on iTunes, the stronger the impact it will have on the listener. Having a Mastered for Itunes version of your album will make your fans happy, and give you a leg up come promotion time.
Contact me today at 704-641-1690 to discuss this exciting new development in digital distribution.